This privacy policy explains how We Buy Homes 24 collects, uses, shares and protects personal data when you visit our website, contact us or discuss selling a property with us. It is written for people in the United Kingdom and reflects the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
We Buy Homes 24 is a UK property buying and property solutions business. We are the data controller for the personal data described in this policy. We decide why and how that data is used, subject to the rights and protections set out in applicable data protection law.
We Buy Homes 24 is the trading name of [REGISTERED COMPANY NAME], company number [COMPANY NUMBER], with registered office at [REGISTERED OFFICE ADDRESS]. These company details should be confirmed before publication.
You can contact us at info@webuyhomes24.com, on 07359 035414 or 01274 070120.
2. The personal data we collect
Information you give us
When you use the postcode “Get My Options” form or the Contact enquiry form, we may collect your name, email address, telephone number, property address or postcode, property type, reason for selling, and any message or other details you choose to provide. If you discuss a sale with us, we may also collect details about the property and your circumstances that are relevant to understanding your options and progressing the conversation.
Information collected automatically
When you use our website, we may collect your IP address, device and browser type, pages viewed, time spent on a page, approximate location derived from your IP address, and information about how you arrived at our site. We collect this information through cookies and similar technologies.
Information from other sources
We may receive information from other sources, including publicly available property and Land Registry information. We may also use information you give us by phone, email or WhatsApp.
3. How we use your personal data and our lawful bases
We use personal data only where we have a lawful basis under Article 6 of the UK GDPR. The purposes and bases we rely on are:
- Responding to your enquiry and providing a valuation or cash offer. We process your details because this is necessary to take steps at your request before entering into a contract, or to perform a contract with you where one is entered into.
- Progressing a sale or purchase if you proceed. We process relevant information because it is necessary to perform the contract and to arrange the legal, valuation and practical steps involved.
- Sending marketing about our services. We rely on your consent where you have opted in, or on our legitimate interests where this is permitted by law and your rights do not override those interests.
- Improving our website and understanding how it is used. We rely on our legitimate interests in maintaining, improving and measuring our website, while taking account of your privacy choices.
- Complying with legal, tax and anti-money-laundering obligations. We process information where necessary to comply with a legal obligation.
- Preventing and detecting fraud. We rely on our legitimate interests in protecting our business and others, and on a legal obligation where one applies.
- Establishing, exercising or defending legal claims. We rely on our legitimate interests in protecting and enforcing our legal rights.
4. Automated analytics and cookies
We use Google Analytics 4 and the Meta (Facebook) Pixel. Google Analytics sets cookies to help us understand how visitors use the site and which pages are useful. The Meta Pixel helps us measure and improve our advertising on Facebook and Instagram, and may be used to show relevant advertising to people who have visited our site.
These tools may collect your IP address, device and browser information, and the pages you visit. Google and Meta act as independent controllers for their own processing of this information. You can read Google’s privacy policy and Meta’s privacy policy.
You can control cookies through your browser settings. You can also manage advertising choices through Google’s Ads Settings and Meta’s ad preferences. We do not use cookies to make automated decisions about you.
5. Who we share your data with
We may share personal data with service providers who help us run our business and act on our instructions as processors. These may include our website host, email provider, IT and cloud providers, our panel solicitors and conveyancers, valuers and surveyors, and analytics and advertising providers. Some professional firms may have their own legal responsibilities and may act as independent controllers for the work they carry out.
We may also share information with professional advisers such as accountants, insurers and auditors. We will disclose personal data to HMRC, the courts, regulators, law enforcement and other public authorities where required or permitted by law.
If you use our WhatsApp link, WhatsApp, which is operated by Meta, processes that data under its own terms and privacy policy. We do not sell your personal data.
[Before publication, confirm whether enquiry data is shared with any lead management or property sourcing platform.]
6. International transfers
Google, Meta and some cloud providers may process personal data outside the UK. Where personal data is transferred outside the UK, we rely on appropriate safeguards such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or an adequacy decision. We take steps to ensure that international transfers receive protection consistent with UK data protection law.
7. How long we keep your data
The following are our standard retention periods. We may keep information for longer where necessary to comply with a legal obligation, resolve a dispute or establish, exercise or defend legal claims.
- We retain enquiry data for 24 months from your last contact if you do not proceed.
- We retain customer and transaction records for 6 years after the end of the relationship to meet legal, tax and accounting requirements.
- We retain records relating to anti-money-laundering checks for 5 years after the relationship ends.
- We retain website analytics data for up to 26 months.
8. Your rights
Subject to some legal exceptions, you have the following rights under UK data protection law:
- Access. You can ask for a copy of the personal data we hold about you.
- Rectification. You can ask us to correct inaccurate or incomplete information.
- Erasure. You can ask us to delete your personal data in certain circumstances.
- Restriction. You can ask us to limit how we use your data in certain circumstances.
- Portability. You can ask to receive certain information in a structured, commonly used and machine-readable format, or ask us to send it to another organisation where technically feasible.
- Objection. You can object to processing based on legitimate interests and, in particular, object at any time to direct marketing.
- Withdraw consent. Where we rely on your consent, you can withdraw it at any time. This does not affect the lawfulness of processing carried out before you withdrew consent.
To make a request, email info@webuyhomes24.com. You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. Please contact us first so that we have the opportunity to understand and resolve your concern.
9. How we protect your data
We use encryption in transit, access controls, and confidentiality requirements for our staff and suppliers to help protect personal data. No transmission over the internet is completely secure, so we cannot guarantee the security of information sent to or from our website.
10. Marketing
You can opt out of marketing from us at any time by emailing info@webuyhomes24.com or by using the unsubscribe link in a marketing message. Opting out of marketing does not affect service or transaction communications that we need to send you.
11. Changes to this policy
We may update this policy from time to time to reflect changes to our business, technology or legal obligations. When we do, the “last updated” date at the top of this page will change.
12. How to contact us
If you have a question about this policy or how we use your personal data, contact us by email at info@webuyhomes24.com, by phone on 07359 035414 or 01274 070120, or by post at [REGISTERED OFFICE ADDRESS].
This policy provides general information about how we handle personal data and does not constitute legal advice.